Business Times


Leading e-magazine Bhubaneswar Odisha

By Subhojit Panda

While every Indian waits with bated breath to celebrate the festival of lights Diwali with near and dear ones, Dhanteras which marks the first day of Diwali celebrations is equally celebrated with gusto. Like every year, all the jewelry showrooms in Bhubaneswar were choc-a-blocked on the eve of Dhanteras on Monday. Traffic congestion at prime locations and long queues inside the jewelry showrooms gave us an early indication of denizens love for Dhanteras (and of course jewelry!). As we moved around the city to catch hold of the Dhanteras frenzy, we made a brisk stop at LCJ Silver showroom at Master Canteen in Bhubaneswar. As we made an entry inside the showroom, we were taken by surprise to see the deluge of customers desperate to buy silver jewelry or gifts to make their Dhanteras memorable. But another sight inside the showroom caught our fancy! We saw Nirmal Hans, the Managing Director of LCJ Silver hugely engrossed in interacting with his customers and also providing a helping hand to his executives due to a huge rush. The view could not have made us happier!

Upon seeing us, Nirmal greeted with his customary broad smile despite the burden of handling the customers at that rush hour. Nirmal explained us how he always looks forward to this part of the year when LCJ Silver is filled with customers to buy everything silver! He says, “This is nothing new to us. We are almost acquainted with the kind of rush on Dhanteras. The happiness and smile on our customers face while buying silver jewelry or gifts at LCJ Silver gives us the biggest satisfaction.”

Nirmal also went on to say how there has never come a single day when he has not interacted with the customers on a one-to-one basis. “For us, customer is the king. Their love and trust on us has got us this far. From the day one itself, I had pledged not to restrict myself within a closed chamber rather move from one counter to another and in the process interact with the customers to know about their buying sensibilities and ensure that LCJ has everything they wish to buy,” he said humbly. Notably, LCJ Silver houses the best and exquisite silver jewelry and gift items. That apart, one can find specialized pure quality silver gift items with intricate carvings like jewelry boxes, frames, corporate gifts, idols, cutlery, dinner set, decorative plates, showpieces, artifacts and an endless list of rarest craftsmanship. LCJ Silver also specializes in silver jewelry segment like rings, bracelets, earrings, pendants, brooches, necklace, silver chains, cufflinks, etc. Silver filigree, which has been the face of Odisha at the international platform for several years, also finds a respectable place at LCJ Silver. Silver filigree items with some exquisite designs are available here.

Nirmal humbly confesses that the enviable success and popularity that LCJ enjoys today is because of years of hard work put in by the staffs and employees of LCJ and the unstinted support of his family. He aspires to see his brand emerge as the leader nationally and internationally in the future.

We only wish LCJ achieve many more milestones in the future and continue to rule the market with its unmatchable service and offerings!

Literally we were asked to listen his last word before  leaving his premise  by shaking  hands  eachother he envokes loudly what we as LCJ Silver has reached to this level would not have been possible without the  blessings  of his beloved brother Mr. Sanjay Hans.wittly we replied telling him Mr. Sanjay Hans is an architect of ultra modern jewellery rising in Eastern India.

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